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What determines which food sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell food to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the food advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown below.
Once again, the food demographics of the Web are a key factor in determining whether this strategy works. It's vital to understand who uses the Internet and who visits the food sites. Although computer technology makes it possible to gather some very specific data about site visitors, some demographic information is best gathered by asking you for your feedback. That's why many websites require you to register. They're trying to figure out who you are and what your particular interest in food might be.
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Many websites claim that they use information to personalize your experience on the site. For instance, if a food site learns that you are interested in food, the next time you visit the site, you might be presented with an article or advertisements for that and related products. But some food websites sell this information to marketers, which means that you may find yourself receiving unwanted catalogs from garden suppliers. Our preferred retailer does not do this.
We feel so confident that your food shopping experience will be a good one that we have built this site so that you can go straight to the prime food retailer without wasting a lot of time checking out vast numbers of very ordinary providers.
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