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Netscape Corporation has created the best known secure server technologies. It uses a security protocol called Secure Sockets Layer (SSL) that provides data encryption, server authentication, message integrity and optional client authentication for a TCP/IP connection. When a client seeking to purchase hotel booking connects with a secure server, they exchange a *handshake* which initiates a secure session. With this protocol, the same server system can run both secure and unsecured web servers simultaneously. This means an hotel booking organization or company can provide some information to all users using no security, and other information that is secured. For example, a business that sells hotel booking online can have its storefront (merchandise catalog) unsecured, but ordering and payment forms can be secure.
Why are these developments important? As the Internet becomes a way to buy and sell hotel booking products and services, financial transactions become essential. Right now, most hotel booking transactions involve the exchange of credit card information, either directly over the network, or by phone, to complete a transaction initiated online. Eventually, you will be able to use cash as well as credit, directly over the network.
There are two basic kinds of digital cash, anonymous cash and identified cash. Anonymous cash is just like paying for hotel booking with paper cash but it also carries no information about the person making the transaction, and leaves no transaction trail. You create it by using numbered bank accounts and blind signatures. Identified cash, on the other hand, contains information revealing the identity of the person who withdrew it from the bank. Like credit card transactions, identified cash can be tracked as it moves through the system and involves fully identified accounts and non-blind signatures. Whether you use digital cash when purchasing hotel booking is entirely up to you. We suggest you employ the purchasing avenues available from the hotel booking supplier we recommend.
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First of all, how do potential customers sort out the value of a hotel booking website? That can be difficult given the amount of online clutter. To attract customers, a hotel booking provider has to aggressively market their website. While guerrilla strategies keep costs down, running a promotional campaign, buying ads (either in print or online), and sending out press releases is costly and can add unnecessary dollars to the hotel booking pricing. We believe that the provider listed below has got these factors well and truly balanced.
Second, what kind of hotel booking products do they sell? The answer is critical, because online shoppers are reluctant to buy big ticket items, such as furniture. The exception seems to be computer equipment. What's selling well? Airline tickets, hotels rooms, music CDs, books and software and hotel booking are already familiar. While online hotel booking sales are growing rapidly, it still represents a small percentage of sales in the real world.
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