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What determines which cheap flights and holidays sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell cheap flights and holidays to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the cheap flights and holidays advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown below.

Once again, the cheap flights and holidays demographics of the Web are a key factor in determining whether this strategy works. It's vital to understand who uses the Internet and who visits the cheap flights and holidays sites. Although computer technology makes it possible to gather some very specific data about site visitors, some demographic information is best gathered by asking you for your feedback. That's why many websites require you to register. They're trying to figure out who you are and what your particular interest in cheap flights and holidays might be.

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Thousands of cheap flights and holidays e-stores now thrive on the Web, providing people with a way to purchase goods and services electronically. For small businesses, the Internet can deliver a global market. Depending on which survey you believe, that may be more than 350 million people, with another 500 million Internauts projected over the next few years. If the demographics of the online community match your cheap flights and holidays customer profile, that's a lot of potential new business. While the potential is there, however, challenges loom large.

Remember, it takes time for people to adopt to new technology and modes of transactions. Many people remain reluctant to give out their credit card numbers over the Internet for cheap flights and holidays purchases. But most analysts project healthy growth for cheap flights and holidays online sales, especially as security issues are addressed.
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