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What determines which cheap car hire sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell cheap car hire to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the cheap car hire advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown below.
Once again, the cheap car hire demographics of the Web are a key factor in determining whether this strategy works. It's vital to understand who uses the Internet and who visits the cheap car hire sites. Although computer technology makes it possible to gather some very specific data about site visitors, some demographic information is best gathered by asking you for your feedback. That's why many websites require you to register. They're trying to figure out who you are and what your particular interest in cheap car hire might be.
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The Internet abounds with all sorts of information on cheap car hire, but unless you can be reasonably sure of its source and accuracy, be wary. For example, information about cheap car hire posted in Internet newsgroups can be flawed. Even if the cheap car hire document contains great technical detail, there is often no hard evidence to back up the claims. Don't make the mistake of accepting gossip as truth, which may prove to be professionally and financially embarrassing.
While embarrassment is rarely fatal, more serious consequences can result from following cheap car hire advice posted in newsgroups or on websites. While someone may be well-meaning in offering the information, can you trust it? Is this person a cheap car hire consumer who has actually purchased and used the products or are they just an opinionated individual? Or are they a competitor?
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